Course Brief
Students will also learn to improve on your page speed by various methodologies like CDN i.e. content delivery network, installation of cache plugin, reduce server response time, compress images, optimize your website static content, faster indexing by search engines by adding perfect sitemaps, create number of quality backlinks, referring domains, generate organic source links from news portals and master link building techniques. Students also learn on how to use Search Engine Optimization (SEO) for their website along with Social Media. Content, Email and Mobile Marketing is also covered along with pay per Click (PPC). Students also understand Digital Analytics along with Google tools like Google AdWords and Google Analytics. Facebook, Twitter and Youtube etc. is also covered to understand sentiment analysis and devise Digital Strategy around it
Students will gain knowledge in
web data analytics and insight creation. Also they will experience making a
multi-channel web analytics strategy with Internal search and intelligence
analysis. Students will also have ability to confidently assess and give proper
business solutions related to digital marketing. Further, they will be able to
conduct qualitative research and give actionable, data-driven business outcomes
Students will learn PPC
Advertising, Introduction to Keywords and Match Types, Conversion Tracking,
Bidding, and Reporting, The Content/Display Network, Account Organization,
Quality Score, Testing and Advanced Landing Page Strategy and SEO Tools and
Other Networks